A great logo must include the following essential elements:

1. **Simplicity—** A clean and simple design ensures that a logo is easily recognizable.
2. **Uniqueness—**A distinctive logo helps avoid confusion with competitors.
3. **Relevance—** The logo should reflect the brand’s personality, industry, and target audience.
4. Scalability Scalability— A good logo should look great across various mediums, from business cards to billboards.