There are several types of logos, and choosing the right one depends on the brand’s image and industry:

• Wordmark (Logotype): Uses stylized text (e.g., Google, Coca-Cola).
• Lettermark (Monogram): Utilizes initials (e.g., IBM, HBO).
• Pictorial Mark: Features a recognizable symbol (e.g., Apple, Twitter).
• Abstract Logo: Uses geometric shapes and unique designs (e.g., Pepsi, Nike swoosh).